Product Efficacy
| Efficacy Dimension |
Consumer Data |
Significance |
| Foam Richness |
92.6% subject consent rate |
The mousse formula produces dense, cloud-like foam that children love — making bath time enjoyable and ensuring even coverage across scalp and body |
| Cleansing & Moisturizing Power |
90.7% subject consent rate |
Effectively removes dirt and impurities while simultaneously delivering moisturizing benefits — no post-wash dryness or tightness |
| Gentle & Skin-Friendly |
90.1% subject consent rate |
The pH-balanced, amino acid-based formula is gentle on children's delicate skin — no irritation, no redness, no discomfort |
| pH-Balanced |
Close to skin's natural pH (~5.5-6.0) |
Matches children's skin acid mantle, preventing disruption of the natural protective barrier — unlike alkaline adult products |
| Post-Shower Comfort |
"KO Post-Shower Dry Itch" |
Children's skin and hair remain comfortable after washing — no itching, no dryness, no need for additional moisturizing products |
Consumer Self-Assessment (30 female volunteers, aged 3-18, after single use):
| Metric |
Subject Consent Rate |
| Foam Richness |
92.60% |
| Cleansing and Moisturizing Power |
90.70% |
| Gentle and Skin-Friendly |
90.10% |
Patents & Imports
Key Plant-Derived Actives:
Camellia Flower Extract — Soothing, antioxidant, anti-inflammatory (scientific research documented)
Jojoba Seed Oil — Deep moisturizing, improves dryness and peeling, easily absorbed
Sunflower Seed Oil — Moisturizing barrier, relieves dryness, improves hair tangling
Amino Acid Surfactant System:
Mild, pH-balanced cleansing agents that are significantly gentler than traditional sulfate-based surfactants. Gold standard for children's cleansing formulations.
Children's Cosmetics Certification:
Officially certified as a children's cosmetics product, meeting regulatory standards for safety, gentleness, and ingredient transparency in children's personal care.
6 Major Benefits Certified:
Moisturizing, Hair Care/Soothing, Gentle/Refreshing, Cleansing, Foam Richness, Skin-Friendly — all verified through consumer self-assessment testing.
Technology and Ingredient Story
| Technology / Ingredient |
Efficacy |
| Camellia Flower Extract — Soothing & Anti-Inflammatory |
Rich in polyphenols and saponins; scientifically documented to restore skin-barrier function and soothe irritation — ideal for children's sensitive skin prone to dryness |
| Amino Acid Surfactant System — pH-Balanced Gentle Cleansing |
Maintains pH close to skin's natural value (~5.5-6.0); produces rich, delicate foam; cleanses without stripping natural moisture barrier — the gold standard for children's products |
| Jojoba Seed Oil — Biomimetic Moisturizing |
Closely mimics skin's natural sebum; deeply moisturizes, improves dryness and peeling; purifier that is gentle, nourishing, and easily absorbed |
| Sunflower Seed Oil — Protective Barrier & Hair Smoothing |
Rich in linoleic acid and Vitamin E; forms moisturizing skincare barrier; relieves dryness and discomfort; improves tangling for light, smooth hair |
| Glycerin + Panthenol — Sustained Hydration & Comfort |
Glycerin draws environmental moisture into skin and hair; Panthenol strengthens skin barrier and improves hair elasticity; ensures long-lasting post-bath comfort |
| Foam Pump Mousse Technology — 1-Second Cloud-Like Foam |
Transforms formula into dense, cloud-like mousse upon dispensing; ensures even coverage across scalp and body; makes bath time fun for children; reduces product waste |
| pH-Balanced Formula — Close to Skin's Natural Value |
Engineered at approximately pH 5.5-6.0; sits in the mild, non-irritating zone; prevents disruption of children's delicate acid mantle; "not tight, not artificially smooth" after washing |
| 2-in-1 Shampoo & Body Wash — One Bottle, Two Uses |
Eliminates the need for separate shampoo and body wash products; simplifies bath time routine for parents; reduces packaging waste; cost-effective for families |
Technical Specifications
| Parameter |
Specification |
| Product Name |
anmi AM077 Children's Camellia Amino Acid Shampoo & Body Wash Mousse |
| Brand |
anmi |
| Model |
AM077 |
| Product Type |
2-in-1 children's shampoo and body wash mousse (foam pump) |
| Net Volume |
To be confirmed (standard foam pump bottle) |
| Packaging |
Light blue/cyan bunny-shaped bottle with foam pump dispenser, cute bunny face design, anmi heart-shaped brand logo |
| Texture |
Dense, cloud-like foam mousse — foams in one second upon dispensing |
| pH Value |
Close to skin's natural pH (~5.5-6.0), mild and non-irritating |
| Shelf Life |
3 years |
| Core Benefits |
Purifying, moisturizing, soothing, gentle cleansing, foam richness, skin-friendly, KO post-shower dry itch |
| Key Actives |
Camellia Flower Extract, Jojoba Seed Oil, Sunflower Seed Oil, Amino Acid Surfactants, Glycerin, Panthenol |
| Target Audience |
Children and babies (ages 3-18), sensitive skin, dry skin, parents seeking gentle 2-in-1 solutions |
| Skin & Hair Concern |
Post-shower dry itch, dryness, peeling, tangling, sensitivity, irritation |
| Free From |
Harsh sulfates (SLS/SLES), alcohol, irritants, ingredients that harm natural sebum |
| Certification |
Children's Cosmetics certified; 6 Major Benefits verified through consumer testing |
| OEM/ODM |
Available for private label, distributor, and customized packaging projects |
| Best Channels |
Baby & kids retail, pharmacy, maternity store, e-commerce (mother & baby platforms), distributor, salon |
| Compliance Note |
Children's cosmetics certification; efficacy claims supported by consumer self-assessment data; claims should be localized according to destination market regulations for children's products |
Backing Support
(1) [Children's Cosmetics Certification, Parent-Approved Safety]
Officially certified as a children's cosmetics product, meeting the highest regulatory standards for safety, gentleness, and ingredient transparency in children's personal care. This certification is a powerful trust signal for parents who are increasingly discerning about what goes on their children's skin.
(2) [3-in-1 Quantified Consumer Satisfaction, Data-Backed Confidence]
Consumer self-assessment by 30 female volunteers aged 3-18: 92.6% report rich foam, 90.7% confirm cleansing and moisturizing power, 90.1% rate as gentle and skin-friendly — all after a single use. These high consent rates give retailers and distributors concrete, relatable data to communicate to parents at the point of sale.
(3) [pH-Balanced, Close to Skin's Natural Value]
The formula is engineered at approximately pH 5.5-6.0, sitting in the mild, non-irritating zone on the pH scale. This matches children's skin acid mantle, preventing disruption of the natural protective barrier — a critical differentiator from alkaline adult products that can cause dryness and irritation in young skin.
(4) [6 Major Benefits, All Verified]
Moisturizing, Hair Care/Soothing, Gentle/Refreshing, Cleansing, Foam Richness, and Skin-Friendly — all six benefit dimensions are verified through consumer self-assessment testing. The "Pure Care, KO Post-Shower Dry Itch" brand promise is backed by real, measurable results.
(5) [Plant-Based Pure Ingredients, Transparent Formulation]
Camellia flower extract, jojoba seed oil, sunflower seed oil, and amino acid surfactants — every key ingredient is plant-derived and purposefully selected for children's skin. No harsh sulfates, no alcohol, no irritants. The "cleans dirt only, does not harm sebum" philosophy reflects a commitment to preserving children's natural skin barrier.
Wholesale Cooperation Framework
| Tier |
Qty |
Pricing |
Benefits |
| Trial Order |
100-499 bottles |
Quote on request |
Standard pack; market test support; product page assets provided |
| Distributor |
500-2,999 bottles |
Tiered factory price |
Carton shipment; launch support; marketing images and efficacy data |
| Private Label |
3,000+ bottles |
OEM/ODM quotation |
Bottle color and label customization; localized copy; fragrance adaptation |
| Annual Program |
Negotiable |
Contract price |
Stable supply; campaign bundles; forecast planning; priority production |
Buyer-facing Testimonials
Baby & kids retailer: The AM077 mousse gives us a compelling children's bath-care story — 92.6% foam richness data, pH-balanced formula, and a bunny bottle that kids actually ask their parents to buy. The 2-in-1 positioning simplifies the parent purchase decision.
E-commerce distributor (mother & baby platform): The before-and-after visuals showing dry, itchy skin transforming into soft, moisturized skin make it incredibly easy to create high-conversion product listings. The Children's Cosmetics certification badge is a trust signal that stands out in search results.
Private label buyer: anmi helped us build a children's 2-in-1 shampoo and body wash line around the camellia amino acid positioning. The consumer self-assessment data (92.6%/90.7%/90.1%) and pH-balanced formulation gave our brand instant credibility with health-conscious parents.
Pharmacy chain buyer: The pH-balanced, amino acid-based formula with Children's Cosmetics certification meets our quality standards for children's personal care. The "KO Post-Shower Dry Itch" claim resonates strongly with parents who come to us seeking gentle solutions for their children's sensitive skin.
Partner Support
Sampling Support — Request product samples to evaluate foam texture, fragrance profile, bunny bottle design quality, and skin feel before placing a bulk order. We provide full-size samples for thorough assessment.
Marketing Material — High-resolution product images (white background main shot, feature overview with child model, efficacy data infographic with consumer consent rates, ingredient story visual with jojoba and sunflower illustrations, pH scale graphic, before-and-after comparison) are available to support your independent store, distributor catalog, or e-commerce listing.
OEM/ODM Options — Support for bottle color customization, bunny design adaptation, label design, local language copy, claim localization, and compliance document preparation according to your destination market requirements for children's products.
Export Coordination — Carton packing optimization, lead time planning, customs documentation support, and shipping coordination can be discussed based on your destination market and order volume.
Regulatory Support — Children's Cosmetics certification documents, consumer self-assessment test reports (92.6%/90.7%/90.1% consent rates), ingredient safety data sheets, and pH test certificates are available to support product registration and compliance in your target market.
FAQ
Q: What is the strongest selling point of AM077?
A: AM077 combines camellia flower extract with amino acid surfactants in a children's-specialized 2-in-1 shampoo and body wash mousse — delivering 92.6% foam richness, 90.7% cleansing & moisturizing power, 90.1% gentle & skin-friendly rating, pH-balanced formula, and Children's Cosmetics certification — all in an adorable bunny-shaped bottle that kids love.
Q: What skin and hair concerns does it target?
A: The product is positioned for post-shower dry itch, dryness, peeling, hair tangling, skin sensitivity, and irritation — the most common concerns among children with delicate skin and fine hair. The "Pure Care, KO Post-Shower Dry Itch" philosophy directly addresses the #1 complaint parents have about children's bath products.
Q: How is the mousse format different from regular children's shampoo?
A: The foam pump transforms the formula into a dense, cloud-like mousse in one second upon dispensing — no need for manual lathering. This ensures even coverage across scalp and body, reduces product waste, makes bath time fun for children, and enables quick rinse with no residue. The 2-in-1 format also eliminates the need for separate shampoo and body wash products.
Q: What does "pH-balanced, close to skin's natural value" mean?
A: Children's skin has a natural acid mantle at approximately pH 5.5-6.0. AM077 is formulated to match this value, sitting in the mild, non-irritating zone on the pH scale. This prevents disruption of the skin's protective barrier — unlike alkaline adult products (pH 7+) that can cause dryness, itching, and irritation in young skin.
Q: What are the key plant-based ingredients?
A: Three core plant-derived actives: Camellia Flower Extract (soothing, antioxidant, anti-inflammatory — scientifically documented), Jojoba Seed Oil (deep moisturizing, improves dryness and peeling, biomimetic to skin's natural sebum), and Sunflower Seed Oil (moisturizing barrier, relieves dryness, improves hair tangling for light and smooth results).
Q: Can AM077 be customized for private label?
A: Yes. Buyers can discuss bottle color customization, bunny design adaptation, label design, local language copy, claim localization, compliance documents, and export packaging requirements. OEM/ODM is available for orders of 3,000+ bottles.
Q: How should retailers position it in-store or online?
A: Position it as a children's-specialized camellia amino acid 2-in-1 shampoo and body wash mousse — highlighting the pH-balanced formula, 92.6% foam richness data, Children's Cosmetics certification, the adorable bunny bottle that kids love, and the "KO Post-Shower Dry Itch" promise that resonates with parents.
Q: Is it suitable for daily use?
A: Yes. The amino acid surfactant system is significantly gentler than traditional sulfate-based cleansers, the pH-balanced formula matches children's skin naturally, and the product is certified as Children's Cosmetics. It is designed for gentle, daily use on sensitive children's skin and fine hair without causing dryness or irritation.
Q: What makes the amino acid formula different from regular children's shampoos?
A: Amino acid surfactants maintain a pH close to skin's natural value, produce rich and delicate foam, and cleanse effectively without stripping the skin's natural moisture barrier. Traditional children's shampoos often use sulfate-based surfactants (SLS/SLES) that can be too harsh for daily use on delicate skin. AM077's amino acid system is the gold standard for children's gentle cleansing.
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