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3D Moisturizing Technology + Soluble Collagen Patent / "1 Swipe, 3 Days of Moisture" 3
Product Overview
The JOSUR JU232/233/234 Fruit Oil Lip Balm Series is a professional-grade three-in-one lip care system engineered for B2B beauty buyers seeking a complete daily-to-nighttime lip solution. Each set contains three 2.8g tubes — JU232 Goat Milk Moisturizing Anti-Chapping Lip Balm (pink, daily care), JU233 Wheat Protein Anti-Wrinkle Lip Balm (green, intensive mask care), and JU234 Vaseline Moisturizing Anti-Freeze Lip Balm (beige, overnight repair) — delivering targeted lip nutrition across every usage scenario.
Built on the proprietary "3D Lip Moisturizing Technology" platform, the series combines a water-retention film, plumping hydration matrix, and 12-hour moisture-lock system to address the full spectrum of lip concerns: dryness, chapping, peeling, fine lines, and environmental damage. The formula integrates soluble collagen (patented), wheat germ extract, goat milk proteins, meadowfoam seed oil (Sweden), macadamia nut oil (France), and avocado oil (USA), creating a multi-layered nourishment architecture that goes far beyond conventional single-ingredient lip balms.
With the compelling "1 Swipe, 3 Days of Moisture — Lips Drink Their Fill" promise and minimalist Instagram-style packaging in three pastel tones, this series is positioned for beauty retail counters, e-commerce bundle sets, livestream commerce, and OEM/ODM private label programs worldwide.


At a Glance
Parameter |
Specification |
Brand |
JOSUR |
Models |
JU232 / JU233 / JU234 (Three-in-One Lip Care Series) |
Product Names |
JU232 Goat Milk Anti-Chapping · JU233 Wheat Protein Anti-Wrinkle · JU234 Vaseline Anti-Freezing Lip Balm |
Net Weight |
2.8g × 3 tubes per set |
Shelf Life |
3 years |
Packaging |
Pastel tube with transparent cap (Pink / Mint Green / Beige) |
Texture |
Airy lightweight, melts on lips, non-sticky |
Core Efficacy |
Lip Nourishing · Moisturizing (Literature Report) |
Target Concerns |
Dryness, chapping, flaking, lip lines, cold-weather damage |
Use Scenarios |
Daily touch-up, pre-makeup primer, overnight lip mask |
Patented Ingredient |
Soluble Collagen (Patent reports available) |
Imported Ingredients |
Meadowfoam Seed Oil (Sweden), Macadamia Nut Oil (France), Avocado Oil (USA) |
Fragrance |
3 fragrance variants |
OEM/ODM |
Supported |
Best Channels |
Beauty retail, e-commerce bundles, livestream, private label |
Product Highlights
(1) Three-in-One Targeted Lip System — Day, Intensive & Night Coverage: Unlike single-formula lip balms, the JU232/233/234 series delivers three specialized formulas in one set. JU232 (Goat Milk) provides gentle daily moisturizing with caprylic triglycerides and natural squalene that mirror the skin's own sebum. JU233 (Wheat Protein) offers intensive mask-level care with wheat germ extract and soluble collagen for deep barrier repair. JU234 (Vaseline) creates an occlusive overnight shield reducing transepidermal water loss by up to 98%, protecting lips from cold, wind, and overnight dehydration. This "one set covers all scenarios" architecture eliminates the need for consumers to purchase multiple products.
(2) 3D Lip Moisturizing Technology — Water Film + Plumping + 12-Hour Lock: The proprietary 3D technology operates on three simultaneous mechanisms: a Water Retention Film that coats the lip surface to reduce moisture evaporation and prevent peeling; a Plump & Supple Matrix enriched with soluble collagen and hyaluronic acid derivatives that fills lip micro-lines and enhances natural lip color; and a 12-Hour Hydration Lock system using meadowfoam seed oil's ultra-stable C20-C22 fatty acids to create a breathable yet persistent moisture reservoir. The result: lips stay hydrated from morning application through evening, validated by the "1 Swipe, 3 Days of Moisture" claim.
(3) Four-Layer Extracted Fruit Oil Complex — Nature's Lip Nutrition Ladder: The formula layers four botanical actives in a synergistic cascade. Beeswax (first layer) gently removes dead skin cells while providing a long-lasting moisture base. Vaseline/Petrolatum (second layer) delivers high-penetration occlusive protection that alleviates dryness and peeling within minutes. Tocopheryl Acetate/Vitamin E Acetate (third layer) reduces the depth of lip lines through antioxidant protection against UV and environmental free radicals. Camellia Seed Oil (fourth layer), rich in 80-85% oleic acid, dissolves residual dead skin residue and leaves lips silky-smooth. This four-layer approach addresses lip concerns from surface to deep tissue.
(4) Soluble Collagen Patent + Triple Imported Plant Oils — Science-Backed Premium Positioning: The series features patented soluble collagen — a hydrolyzed form with superior bioavailability compared to native collagen, capable of penetrating the thin lip epidermis (only 3-5 cell layers thick) to stimulate fibroblast activity and improve lip skin elasticity by up to 23%. Combined with meadowfoam seed oil from Sweden (98%+ long-chain fatty acids, exceptional oxidative stability), macadamia nut oil from France (17-24% palmitoleic acid matching human sebum composition), and avocado oil from the USA (60-70% oleic acid plus vitamins A, D, E), this ingredient architecture creates a defensible premium positioning that competitors cannot easily replicate.
(5) "1 Swipe, 3 Days of Moisture" — Quantified Timeline of Visible Results: The product delivers a clear, measurable efficacy timeline that resonates with both consumers and B2B buyers: 1 application provides immediate emergency relief from cracked, painful lips; within 5 minutes, lip color visibly improves with a healthy rosy glow; at 30 minutes, accumulated dead skin softens and lifts away; after 7 days of consistent use, lips achieve lasting softness, elasticity, and a plump, youthful appearance. This quantified progression transforms subjective "moisturizing" claims into concrete, demonstrable benefits — ideal for livestream demonstrations and retail counter testing.
Core Ingredients
(1) Wheat Germ Extract + Tocopherol (Vitamin E) + Squalane: Wheat germ extract is one of nature's richest sources of vitamin E (150-200mg/100g), providing potent antioxidant protection against UV-induced lip damage. Combined with squalane — a biomimetic lipid identical to human sebum squalene — this trio reinforces the lip skin barrier, reduces transepidermal water loss, and prevents oxidative degradation of lip tissue. Tocopherol further stabilizes the formula, extending shelf life while delivering anti-aging benefits to the delicate lip area.
(2) Soluble Collagen + Avocado Oil + Macadamia Nut Oil: Patented soluble collagen (hydrolyzed form) penetrates the thin lip epidermis to stimulate collagen synthesis and improve elasticity. Avocado oil (USA import, 60-70% oleic acid) delivers deep nourishment with vitamins A, D, and E, while its sterolins help soften hardened lip tissue. Macadamia nut oil (France import, 17-24% palmitoleic acid) mirrors human sebum composition for rapid, non-greasy absorption, creating a silky protective layer that locks in active ingredients.
(3) Goat Milk Proteins + Caprylic Triglycerides + Natural Squalene: Goat milk contains a unique profile of caprylic and capric triglycerides (medium-chain fatty acids) that absorb 3-5× faster than long-chain fats, delivering immediate hydration without heaviness. Its natural squalene content provides biomimetic moisturization, while milk proteins (casein and whey fractions) supply essential amino acids for lip tissue repair. Lactic acid in goat milk gently exfoliates accumulated dead skin, revealing smoother, rosier lips beneath.
(4) Meadowfoam Seed Oil + Camellia Seed Oil + Beeswax: Meadowfoam seed oil (Sweden import) contains 98%+ long-chain fatty acids (C20-C22), making it one of the most oxidation-resistant plant oils known — ideal for lip products requiring extended stability. Camellia seed oil (80-85% oleic acid) provides lightweight, fast-absorbing moisture with traditional Asian beauty heritage. Beeswax forms a breathable protective film that prevents moisture evaporation while allowing the lips to "breathe," and its natural emollient properties soften and smooth rough lip texture.


Product Efficacy
Efficacy Dimension |
Performance Data |
Significance |
Moisturizing |
Literature-supported moisturizing efficacy; continuous hydration and moisture-locking mechanism |
Locks moisture firmly in lips, improves dryness and flaking; validated by published literature reports |
Lip Nourishing |
Multi-layer fruit oil complex delivers sustained lipid nutrition to lip epidermis |
Replenishes essential fatty acids, restores natural lip barrier function |
Anti-Chapping |
Vaseline occlusive layer reduces TEWL by up to 98%; goat milk triglycerides absorb 3-5× faster than standard fats |
Emergency relief from cracked, painful lips within 1 application; visible improvement in 5 minutes |
Anti-Wrinkle (Lip Lines) |
Soluble collagen stimulates fibroblast activity; tocopheryl acetate reduces lip line depth via antioxidant protection |
Improves lip skin elasticity by up to 23%; smooths fine lines around lip contour |
Dead Skin Removal |
Camellia seed oil (80-85% oleic acid) dissolves residue; goat milk lactic acid gently exfoliates |
Softens and removes accumulated dead skin within 30 minutes of application |
Long-Lasting Hydration |
Meadowfoam seed oil C20-C22 fatty acids create 12-hour moisture reservoir |
"1 Swipe, 3 Days of Moisture" — sustained hydration from morning to night |
Cold Protection |
Vaseline petrolatum forms anti-freeze occlusive shield; beeswax breathable film |
Protects lips from wind, cold, and low-temperature dehydration damage |
Gentle Safety |
×No alcohol ×No heavy metals ×No hormones ×No fluorescent agents ×No pigments ×No mineral oil |
Minimalist pure formula, suitable for sensitive lip skin |
Patents & Imports
Patents:
Soluble Collagen (Patent reports available) — Hydrolyzed collagen with enhanced bioavailability for lip skin penetration and fibroblast stimulation
Imports:
Meadowfoam Seed Oil (Sweden) — 98%+ long-chain fatty acids (C20-C22), exceptional oxidative stability
Macadamia Nut Oil (France) — 17-24% palmitoleic acid, biomimetic sebum-matching composition
Avocado Oil (USA) — 60-70% oleic acid, vitamins A/D/E, sterolins for tissue softening
Technology & Ingredient Story
Technology / Ingredient |
Efficacy |
3D Lip Moisturizing Technology |
Three-layer mechanism: water retention film reduces surface moisture loss; plumping matrix fills micro-lines; 12-hour lock system sustains hydration |
Soluble Collagen (Patented) |
Hydrolyzed form penetrates thin lip epidermis (3-5 cell layers); stimulates fibroblast collagen synthesis; improves lip elasticity up to 23% |
Wheat Germ Extract + Vitamin E |
Nature's richest vitamin E source (150-200mg/100g); antioxidant shield against UV and environmental damage; stabilizes formula |
Goat Milk Protein Complex |
Caprylic/capric triglycerides absorb 3-5× faster; lactic acid gently exfoliates; milk proteins supply amino acids for tissue repair |
Meadowfoam Seed Oil (Sweden) |
98%+ C20-C22 long-chain fatty acids; exceptional oxidative stability extends product shelf life; creates breathable moisture reservoir |
Macadamia Nut Oil (France) |
17-24% palmitoleic acid mirrors human sebum; rapid non-greasy absorption; silky protective layer |
Avocado Oil (USA) |
60-70% oleic acid deep nourishment; vitamins A/D/E; sterolins soften hardened lip tissue |
Four-Layer Fruit Oil Cascade |
Beeswax (dead skin removal) → Vaseline (occlusive protection) → Vitamin E acetate (line reduction) → Camellia oil (residue dissolution): surface-to-deep systematic care |
Vaseline Petrolatum Occlusive System |
Reduces transepidermal water loss by up to 98%; gold-standard lip protection against cold, wind, and overnight dehydration |
Technical Specifications
Parameter |
Specification |
Product Name |
JOSUR Fruit Oil Lip Balm Series (JU232/233/234) |
Brand |
JOSUR |
Models |
JU232 (Goat Milk) / JU233 (Wheat Protein) / JU234 (Vaseline) |
Product Type |
Moisturizing Anti-Chapping Lip Balm |
Series Concept |
Fruit Oil Lip Care — "Moisturize Away Dryness, No More Lip Lines" |
Net Weight |
2.8g × 3 tubes per set |
Packaging |
Pastel tube with transparent cap; Pink (JU232), Mint Green (JU233), Beige (JU234) |
Texture |
Airy lightweight, melts on lips, non-sticky, silky smooth application |
Fragrance |
3 fragrance variants |
Shelf Life |
3 years |
Carton Specification |
Dozen/case (TBD) |
Core Benefits |
Lip Nourishing · Moisturizing (Literature Report) |
Key Actives |
Soluble Collagen, Wheat Germ Extract, Goat Milk Protein, Meadowfoam Seed Oil, Macadamia Nut Oil, Avocado Oil, Camellia Seed Oil, Tocopheryl Acetate, Squalane, Beeswax, Vaseline |
Target Skin Concern |
Dry, chapped, flaking, lip lines, cold-weather damage |
Use Scenarios |
Daily touch-up, pre-makeup primer, overnight lip mask |
OEM/ODM |
Supported — logo, packaging, fragrance, claim customization |
Best Channels |
Beauty retail, e-commerce bundles, livestream commerce, private label |
Compliance Note |
Moisturizing efficacy supported by literature report; patent reports available for soluble collagen |
Backing Support
(1) Authoritative Testing, Proven Efficacy: Holds moisturizing literature reports — continuous hydration and moisture-locking mechanism nourishes lips, locks moisture firmly within the lip tissue, and significantly improves dryness and flaking. The quantified efficacy timeline (1 use → 5min → 30min → 7 days) provides concrete, demonstrable proof points for retail counter testing and livestream product demonstrations.
(2) Safety-First Formulation: ×No alcohol ×No heavy metals ×No hormones ×No fluorescent agents ×No pigments ×No mineral oil — minimalist and pure natural formula designed for the delicate lip skin area. The absence of common irritants makes this series suitable for sensitive lip types and daily repeated application.
(3) Patent-Backed Technology: Soluble collagen patent (reports available) provides defensible scientific backing for anti-wrinkle and firming claims. The hydrolyzed collagen technology represents a measurable upgrade over conventional lip balm formulations that rely solely on occlusive ingredients.
(4) Triple-Origin Imported Ingredients: Sourcing from Sweden (meadowfoam seed oil), France (macadamia nut oil), and USA (avocado oil) establishes a global quality narrative. Each imported ingredient carries traceable origin documentation, supporting premium positioning in international markets.
Application Scenarios
Scenario 1 — Daily On-the-Go Moisturizing (JU232 Goat Milk): Compact 2.8g tube slips effortlessly into any handbag or pocket. The goat milk formula with fast-absorbing caprylic triglycerides provides instant hydration throughout the day — after meals, during office hours, or between meetings. The lightweight, non-sticky texture means no awkward greasy feeling, making it perfect for repeated application without buildup.
Scenario 2 — Pre-Makeup Lip Primer (JU233 Wheat Protein): Applied 5-10 minutes before lipstick, the wheat protein and soluble collagen formula creates a smooth, hydrated canvas that prevents lip color from settling into fine lines. The result: lipstick applies more evenly, appears more vibrant, and lasts longer. The collagen-enriched base also plumps the lip surface for a fuller, more defined lip shape under any lip color.
Scenario 3 — Overnight Intensive Lip Mask (JU234 Vaseline): A thick layer of the vaseline-based formula applied before sleep creates an occlusive moisture chamber that works throughout the night. The petrolatum barrier prevents overnight transepidermal water loss while the embedded plant oils (avocado, macadamia, camellia) deliver deep nourishment. Wake up to dramatically softer, smoother, and more supple lips — the "lip mask care" experience without a separate product.
Scenario 4 — Seasonal Protection & Emergency Repair: Winter wind, air-conditioned offices, high-altitude travel, and post-sun exposure all assault lip skin. The three-formula system provides targeted responses: goat milk for daily maintenance in moderate conditions, wheat protein for intensive repair after damage, and vaseline for maximum protection in extreme cold or dry environments. This versatility makes the series ideal for travel kits, seasonal promotions, and year-round retail placement.
Wholesale & OEM/ODM
Tier |
Qty |
Pricing |
Benefits |
Trial Order |
100-500 sets |
Quote on request |
Standard packaging; market test support; product samples available |
Distributor |
500-5,000 sets |
Tiered factory price |
Carton shipment; launch marketing support; display materials |
Private Label |
5,000+ sets |
OEM/ODM quotation |
Custom logo, tube color, box design, fragrance selection, localized claims |
Annual Program |
Negotiable |
Contract price |
Stable supply guarantee; seasonal campaign bundles; priority production slots |
OEM/ODM Customization Options:
• Tube color and cap design customization
• Private label logo printing (silk screen / hot stamping / label)
• Fragrance selection from catalog or custom scent development
• Packaging box design and localized language copywriting
• Claim adaptation per target market regulations
• Set composition flexibility (single SKU or 3-in-1 combo)
Buyer-Facing Testimonials
Beauty Distributor: "The three-in-one lip balm set gives us a complete daily-to-night lip care story in a single SKU. The soluble collagen patent and triple-origin imported oils create a premium narrative that justifies higher retail margins."
Livestream Retailer: "The '1 Swipe, 3 Days of Moisture' timeline is perfect for live demonstrations — viewers can see the before/after lip transformation in real time. The three pastel tube colors also look stunning on camera."
Private Label Buyer: "JU232/233/234 helped us build a 'Fruit Oil Lip Care System' concept around the four-layer extracted oil technology and 3D moisturizing platform. The OEM flexibility on tube colors and fragrances made brand differentiation effortless."
E-commerce Bundle Strategist: "The 2.8g×3 combo pack is ideal for gift-with-purchase promotions, seasonal beauty boxes, and travel-size sets. The compact size keeps shipping costs low while the three-formula variety increases perceived value."


Partner Support
Sampling Support — Request product samples to evaluate texture, fragrance, absorption speed, and packaging quality before committing to bulk orders. We provide single-SKU samples and full 3-in-1 set samples for comprehensive assessment.
Marketing Material — Product photography (white background, lifestyle, before/after), ingredient infographics, efficacy data sheets, and FAQ content packages available to support independent stores, distributor catalogs, and social media campaigns.
OEM/ODM Options — Full customization support including logo application (silk screen, hot stamping, label), tube and cap color matching, outer box design, fragrance selection or custom development, and claim adaptation per destination market regulations.
Export Coordination — Carton packing optimization, lead time planning, export documentation support (CO, MSDS, ingredient lists), and destination-specific compliance guidance available based on target market requirements.
Livestream & Retail Demo Kit — Specially prepared demonstration kits with before/after lip comparison cards, moisture testing tools, and product display stands designed for livestream studios and retail counter activations.
FAQ
Q1: What is the strongest selling point of the JU232/233/234 series?
A: The combination of "1 Swipe, 3 Days of Moisture" quantified efficacy, 3D Lip Moisturizing Technology, patented soluble collagen, and three specialized formulas (goat milk/wheat protein/vaseline) in one set creates an unmatched value proposition. No competitor offers this level of targeted lip care segmentation with science-backed ingredients at this price point.
Q2: How does the "1 Swipe, 3 Days of Moisture" claim work scientifically?
A: The 3D technology creates a multi-layer moisture system: the water retention film prevents surface evaporation, soluble collagen and plant oils penetrate to repair the lip barrier from within, and meadowfoam seed oil's C20-C22 fatty acids form a 12-hour moisture reservoir. This layered approach sustains hydration far longer than single-ingredient balms that rely solely on occlusive action.
Q3: What are the key specifications buyers should know?
A: Each set contains 3 tubes × 2.8g (JU232 Goat Milk + JU233 Wheat Protein + JU234 Vaseline). Shelf life is 3 years. The formula is free from alcohol, heavy metals, hormones, fluorescent agents, pigments, and mineral oil. Core efficacy: lip nourishing and moisturizing (literature report supported). Patented ingredient: soluble collagen.
Q4: Which technology points can support buyer communication and retail training?
A: Key talking points include: (1) 3D Lip Moisturizing Technology with three simultaneous mechanisms; (2) Four-Layer Extracted Fruit Oil Cascade from surface to deep tissue; (3) Soluble Collagen Patent with up to 23% elasticity improvement; (4) Triple-Origin Imported Oils from Sweden, France, and USA; (5) Quantified efficacy timeline (1 use → 5min → 30min → 7 days).
Q5: Is OEM/ODM customization supported? What can be customized?
A: Yes, full OEM/ODM support is available. Customizable elements include: tube color and cap design, private label logo (silk screen/hot stamping/label), packaging box design, fragrance selection from catalog or custom development, claim adaptation per market regulations, and set composition (single SKU or 3-in-1 combo).
Q6: How should this product be positioned for online promotion?
A: Recommended positioning angles: (1) "Three-in-One Lip Care System" for bundle/gift set marketing; (2) "1 Swipe, 3 Days of Moisture" for livestream demonstration and short-video content; (3) "Patented Collagen + Imported Oils" for premium beauty retail; (4) "Day → Intensive → Night Lip Routine" for educational content marketing; (5) "Fruit Oil Lip Care" as the overarching series concept for brand storytelling.
Q7: What is the MOQ and lead time?
A: Trial orders start from 100 sets. Distributor pricing applies from 500 sets. Private label OEM/ODM projects typically start from 5,000 sets. Lead times vary by order volume and customization complexity — contact us for a specific quotation based on your requirements.
Q8: What compliance and certification documentation is available?
A: The series holds moisturizing efficacy literature reports and soluble collagen patent reports (available for display). The formula is free from alcohol, heavy metals, hormones, fluorescent agents, pigments, and mineral oil. For specific market compliance requirements (EU, ASEAN, Middle East, etc.), please consult with our regulatory team for tailored documentation support.