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Three targeted lip balms with Pro-Xylane, squalane and soluble collagen deliver 24H layered hydration, microcapsule film protection and anti-wrinkle repair.
Product Overview
The JOSUR JU590/591/592 Classic Lip Balm Series is a trio of targeted lip-care solutions built around one shared platform — a proprietary layered moisture-lock system and microcapsule film-forming technology — and differentiated by three signature active complexes. JU590 pairs Pro-Xylane (Bosein) with Tocopherol (VE) to plump, firm and visibly soften lip lines; JU591 blends a multi-plant-oil complex with patented soluble collagen for intensive daily moisture and bounce; JU592 unites biomimetic squalane with Centella Asiatica to build an anti-wrinkle, anti-chapping barrier.
Unlike conventional single-purpose balms, the series treats the lip as what it truly is: a unique mucocutaneous zone with a very thin stratum corneum, no sebaceous glands and no melanocytes, unable to lubricate or defend itself. Each tube therefore supplies the lipids, humectants and actives the lip cannot produce on its own, in an air-sensation lightweight texture with three pleasant fragrance options. One platform, three prescriptions — dryness, chapping and premature lip aging — covered in a single SKU family for easy shelf planning.
At a Glance
Item |
Detail |
Brand |
JOSUR |
Product Line |
JU590/591/592 Classic Lip Balm Series |
Variants |
JU590 Pro-Xylane Plumping / JU591 Intense Moisture (Collagen Rich) / JU592 Squalane Anti-Wrinkle |
Net Weight |
3.4 g per tube |
Shelf Life |
3 years |
Key Actives |
Pro-Xylane, Squalane, Soluble Collagen (patented), Jojoba Seed Oil, Centella Asiatica, Tocopherol (VE), Meadowfoam Seed Oil, Boswellia, Silk Protein |
Texture |
Air-sensation lightweight, non-greasy |
Fragrance |
3 scents available |
Imported Actives |
Macadamia Seed Oil (France), Avocado Oil (USA) |
MOQ |
288 pcs (1 carton) |
OEM/ODM |
Supported |
Product Highlights
Highlight 1 — Layered Moisture-Lock Nourishment (3D Hydration Architecture): Surface sealing → intercellular repair → deep nourishment. A three-tier progressive hydration design keeps water in at the surface, rebuilds the lipid matrix between cells and feeds nutrients deep into the lip tissue, delivering 24-hour continuous moisture so lips stay soft and plump from morning to night.
Highlight 2 — Microcapsule Moisture-Lock Film Technology: Actives are encapsulated in microcapsules that sense lip moisture and temperature and release their payload gradually, forming a breathable protective film. The film locks in water while shielding lips from wind, sun, dry air and seasonal shifts — defense that keeps working after the first swipe has absorbed.
Highlight 3 — Multi-Use Lip Care, One Tube for Every Scenario: Daily moisturizing, pre-makeup primer, overnight lip mask and emergency chapped-lip rescue in one slim tube. Daytime it moisturizes and protects; at night it works as an all-night hydration mask; outdoors it keeps lips smooth against wind and sun. Pocket-sized and featherlight, it goes wherever your customers go.
Core Ingredients
Ingredient |
Function |
Pro-Xylane (JU590) |
Stimulates glycosaminoglycan (GAG) synthesis, boosts collagen & hyaluronic acid production, increases lip density and plumpness |
Tocopherol / VE (JU590) |
Potent antioxidant, neutralizes free radicals, prevents lipid peroxidation, maintains lip elasticity |
Squalane (JU592) |
Biomimetic lipid compatible with human sebum, forms a breathable barrier and prevents moisture loss |
Soluble Collagen (patented) |
Low-molecular-weight collagen penetrates lip skin, fills fine lines, restores plumpness and elasticity |
Centella Asiatica (JU592) |
Asiaticoside promotes fibroblast proliferation, accelerates cell regeneration, strengthens the barrier |
Jojoba Seed Oil |
~98% wax esters closely mimic sebum, rapid absorption, lasting non-greasy nourishment |
Meadowfoam (White Pond Flower) Seed Oil |
~95% long-chain (C20+) fatty acids form a breathable, non-occlusive moisture film with exceptional oxidative stability |
Macadamia Seed Oil (imported · France) |
>55% palmitoleic acid (Omega-7), excellent lipid affinity, repairs the lipid barrier |
Avocado Oil (imported · USA) |
Rich in oleic acid and vitamins A/D/E, high-penetration deep nourishment |
Boswellia Extract |
Boswellic acids (AKBA) calm visible redness and roughness, support comfortable lips |
Silk Protein |
Hydrophilic silk amino acids bind water and form a smooth, glossy, flexible film |
Product Efficacy
Efficacy |
Description |
Evidence |
Deep Moisturizing |
Layered moisture-lock system delivers 24H continuous hydration |
Published moisturization literature |
Lip Line Reduction |
Pro-Xylane + soluble collagen visibly soften lip lines |
Clinical studies |
Barrier Repair |
Centella + plant oils accelerate regeneration and rebuild lipids |
Wound-healing research |
Anti-Wrinkle Protection |
Squalane biomimetic barrier prevents water loss and creasing |
Occlusion studies |
Emergency Rescue |
Rapidly relieves cracking, peeling and seasonal chapping |
Synergistic formula design |
Soothing & Comfort |
Boswellia AKBA calms redness and rough, flaky texture |
5-LOX inhibition research |
Daily Nourishment |
Air-sensation lightweight texture with glossy, bouncy finish |
Sensory evaluation |
Patents & Imports
Patented ingredient — Soluble Collagen: Low-molecular-weight soluble collagen with verified efficacy in lip-line repair: it penetrates the lip surface, fills fine lines and restores plumpness and elasticity. Patent documentation available for buyer due diligence.
Imported active (France) — Macadamia Integrifolia Seed Oil: Rich in Omega-7 palmitoleic acid (>55%), with lipid affinity close to human skin; repairs the lipid barrier. Traceable supply chain with certificate of origin.
Imported active (USA) — Avocado Oil: A high-penetration nourishing oil carrying vitamins A/D/E and oleic acid for deep lip nourishment. Traceable supply chain with certificate of origin.
Technology and Ingredient Story
Technology / Ingredient |
Story |
Layered moisture-lock system |
Three tiers — surface sealing, intercellular lipid repair, deep nourishment — hand water to the lip in sequence instead of letting it evaporate in one step |
Microcapsule film technology |
A polymer shell senses lip moisture and temperature and releases actives gradually, extending hydration far beyond a single application |
Pro-Xylane (Bosein) |
A sugar-derived active that stimulates GAG synthesis, prompting the lip to rebuild its own collagen and hyaluronic acid for genuine density, not just surface gloss |
Biomimetic squalane |
A saturated, oxidation-stable lipid twin of skin squalene that spreads instantly, seals water in and never feels heavy |
Patented soluble collagen |
Small enough to penetrate, it plugs fine lip lines from within and restores the bouncy feel of young lips |
Meadowfoam seed oil |
About 95% of its fatty acids carry 20+ carbons (C20:1 ~63%, C22:1 ~16%, C22:2 ~17%); the long chains lay down a breathable, non-occlusive film and give the oil oxidative stability of up to 36 months |
Boswellia (AKBA) |
Acetyl-11-keto-β-boswellic acid inhibits 5-lipoxygenase with an IC50 of ~1.5 μM in a non-redox, non-competitive manner, cutting leukotriene-driven roughness and redness at the source |
Silk protein |
Sericin's hydrophilic amino acids (serine, aspartic acid, glycine) bind and hold water, leaving a smooth, glossy, flexible veil |
Why lips need all this |
Lip vermilion has only a few stratum corneum cell layers, no sebaceous glands and no melanocytes — it cannot self-lubricate, so an external lipid-humectant film is not luxury but physiology |
Technical Specifications
Parameter |
Detail |
Net Weight |
3.4 g per tube |
Shelf Life |
3 years |
Packing |
12 tubes/dozen, 288 tubes/carton |
Fragrance |
3 scents available |
Texture |
Air-sensation lightweight |
Appearance |
Pastel macaron tubes — pink (JU590), lavender (JU591), blue (JU592), translucent cap with vertical JOSUR logo |
MOQ |
288 pcs (1 carton) |
OEM/ODM |
Supported (formula, scent, color, packaging) |
Demo available |
Yes — clinical hydration data pack for live-streaming and buyer verification |
Backing Support
Published moisturization literature: Clinical hydration data behind the layered moisture-lock system is available for live-streaming display and buyer verification.
Patented soluble collagen: Efficacy in lip-line repair is documented; patent certificate shareable under NDA.
Traceable imported actives: French macadamia and US avocado oils ship with certificates of origin and full supply-chain traceability.
Multi-ingredient synergy validation: The formula is designed on complementary active-delivery principles — humectant, biomimetic lipid, collagen booster and soothing botanical reinforcing one another.
Market tailwind: The global lip care market is projected to grow from USD 3.55 billion in 2026 to USD 4.62 billion by 2031 (5.41% CAGR), with lip balms holding 86.62% of 2025 demand and Asia-Pacific accounting for 36.89% — a proven, expanding category for resellers.
Application Scenarios
Daytime moisturize & protect: Apply during the day to relieve dryness and irritation under or over makeup.
Night care: Apply before sleep as an all-night hydration lip mask; wake up to softer, smoother lips.
Going out & having fun: Wind, sun and dry cabin air — the microcapsule film keeps lips moisturized, smooth and crack-free.
Seasonal change defense: Autumn-winter chapping and spring wind dryness are exactly the conditions the BOBO lip-defense film is built for.
Pre-makeup primer: A thin layer smooths flakes so lipstick glides evenly and wears longer.
Emergency rescue: Thick application on cracked, peeling lips for rapid comfort and visible repair.
Wholesale & OEM/ODM
SKU |
Variant & Core Actives |
Positioning |
Recommended Buyers |
JU590 |
Pro-Xylane + VE, plumping & firming |
Anti-aging lip care, improves lip lines and brightens lip contour |
Beauty chains, anti-aging assortments, gift sets |
JU591 |
Multi-oil complex + soluble collagen, intense moisture |
Everyday hydration hero, deep absorption and bounce |
Mass retail, supermarkets, promotional gifts |
JU592 |
Squalane + Centella, anti-wrinkle barrier |
Repair & protection for chapped, mature or outdoor-exposed lips |
Pharmacies, outdoor & travel retail |
3-tube set |
Full series in pastel macaron packaging |
Complete lip-care routine at ¥48.00/set |
E-commerce bundles, subscription boxes |
OEM/ODM: formula tuning, scent selection (3 house scents or custom), tube color, private-label printing and carton design all supported. MOQ 288 pcs (1 carton); mixed-SKU cartons available for first orders.
Buyer Testimonials
Distributor, Southeast Asia: "We took the 3-tube set as a bundle SKU and it outperformed single balms in our autumn promo — customers buy the routine, not just one stick."
Retail chain buyer, Eastern Europe: "The texture is the selling point: light enough for daytime re-application, yet our northern customers report real relief from winter cracking."
E-commerce operator, Middle East: "Documentation was ready for our livestream — hydration data, patent certificate, origin papers. That made the listing conversion easy."
Partner Support
Listing assets: High-resolution white-background and scene images, before/after lip visuals, bilingual copy blocks ready for PDP upload.
Live-commerce pack: Published hydration literature and demo script for hosts.
Compliance file: Patent certificate, certificates of origin for French and US actives, ingredient safety documentation.
Launch support: Suggested bundle pricing (¥48.00/set), shelf-talkers and scent/variant mapping cards for in-store display.
Logistics: Carton of 288 pcs (12/dozen), mixed-SKU packing and private-label coordination.
FAQ
Q1: What differentiates the three SKUs?
A: JU590 (Pro-Xylane + VE) targets plumpness and lip lines; JU591 (multi-oil + soluble collagen) is the everyday intense-moisture hero; JU592 (squalane + Centella) builds an anti-wrinkle, anti-chapping barrier. All share the layered moisture-lock and microcapsule film platform.
Q2: Is the texture greasy?
A: No. The air-sensation lightweight base absorbs quickly; meadowfoam and squalane lay a breathable, non-occlusive film rather than a heavy wax layer.
Q3: How long does one application last?
A: The microcapsule film releases actives gradually in response to lip moisture and temperature, extending comfort well beyond a single swipe; the layered system is designed for 24-hour hydration with normal use.
Q4: Can it be used under lipstick?
A: Yes — a thin layer works as a primer that smooths flakes and improves lipstick glide and wear.
Q5: What is the MOQ and packing?
A: MOQ 288 pcs (1 carton); 12 tubes per dozen, 288 tubes per carton. Mixed-SKU cartons supported for first orders;
Q6: Are OEM/ODM and private label available?
A: Yes — formula tuning, custom scent, tube color, private-label printing and carton design are all supported.
Q7: Which ingredients are imported, and can you prove origin?
A: Macadamia Seed Oil from France and Avocado Oil from the USA; certificates of origin and traceability documents are provided.
Q8: Is the formula safe for sensitive lips?
A: The series avoids heavy occlusive waxes and relies on biomimetic lipids and soothing botanicals (Centella, Boswellia, silk protein); full ingredient safety documentation is available for review.
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