JOSUR shines at Vietnam International Beauty Exhibition 2026, strengthening beauty connections across Southeast Asia

From July 23 to 25, 2026, JOSUR presented its diversified beauty and skincare portfolio at the Vietnam International Beauty Exhibition 2026, held at the Saigon Exhibition and Convention Center in Ho Chi Minh City. Located at Booth BC13, the JOSUR stand attracted distributors, buyers, beauty professionals, and industry visitors from Vietnam and surrounding markets throughout the three-day event, creating a dynamic yet highly professional on-site atmosphere.



At the exhibition, JOSUR built a clean, premium, and recognizable booth space. The visual panels highlighted skincare, base makeup, color cosmetics, and personal care scenarios, while shelves displayed serums, facial masks, cleansers, foundations, cushions, lip products, eye makeup items, and beauty tools in an organized manner. The comprehensive product presentation demonstrated the brand’s multi-category development capability and helped visiting buyers quickly understand its product structure and cooperation potential.

   

In the skincare section, JOSUR highlighted product concepts such as protein collagen care, peptide-based nourishment, hydration, moisturizing, and brightening routines, reflecting its focus on both daily skincare and functional beauty needs. In the makeup section, base makeup, lip colors, eye makeup products, and complete beauty tool sets created an efficient product selection environment. Buyers were able to examine packaging, textures, shades, and series combinations at close range while discussing positioning, channel needs, market adaptation, and cooperation models with the JOSUR team.



Throughout the exhibition, the JOSUR booth maintained strong visitor engagement. Groups of buyers stopped for consultation, while the brand team held in-depth discussions with visitors around product advantages, sourcing needs, market promotion, and future cooperation. Some visitors photographed the products and booth information on site, showing strong interest in the brand’s portfolio and market potential. The frequent and meaningful interaction gave JOSUR a strong and memorable presence at the show.



The on-site response also reflected a growing demand in Vietnam and Southeast Asia for beauty brands with competitive value, diversified categories, and consistent product renewal capability. Through this exhibition, JOSUR showcased not only its products but also its integrated capabilities in supply chain coordination, product development, and channel support. For partners seeking stable supply, rich product options, and differentiated beauty portfolios, JOSUR presented clear cooperation value.



For JOSUR, this exhibition represented a concentrated expression of brand capability in the international beauty market. Through the Vietnam International Beauty Exhibition, the brand built a direct communication channel with local distributors, retail partners, and professional buyers, while gaining deeper insight into beauty consumption trends in Vietnam and Southeast Asia. The energetic business atmosphere on site laid a solid foundation for future market expansion, channel development, and localized product planning.


Looking ahead, JOSUR will continue to focus on professional product development, stable supply, and diversified beauty solutions. Building on the momentum of the Vietnam International Beauty Exhibition 2026, the brand will further strengthen its presence in Southeast Asia and work with global partners to explore new growth opportunities in the international beauty industry through stronger products, more efficient service, and a more open approach to cooperation.