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48H soft-matte wear, 91.23% 2h moisture, soft focus, zero caking or dullness
Product Overview
JOSUR JU4315 "The Sun Never Sets" Soft-Mist Makeup Essence Liquid Foundation is a 7-in-1 skincare-grade base: one bottle of foundation carries half a bottle of essence. Three plant oils (Spanish olive, Israeli jojoba, Dutch shea) hydrate and soothe first, North American witch hazel water trims shine within seconds, the dual anti-dullness factors (niacinamide + ergothioneine) hold tone all day, and acetyl hexapeptide-8 keeps expression lines soft — so the wear is high-coverage yet light, matte yet nourishing.
The formula is engineered around four proprietary systems: an auto film-forming encapsulation that sets in about 30 seconds to lock essence, resist friction, control oil and slow-release actives; a dual ultra-fine micronized powder paired with an ice-silk mesh for a zero-powder-feel, pore-level blur; a soft-focus complex that keeps color true for 48 hours; and a sponge-style oil-absorbing core that turns oily shine into highlight. Human testing backs a 48-hour no-makeup-breakdown report plus six efficacy reports (anti-wrinkle, firming, soothing, gentle, oil control, moisturizing), and a consumer panel recorded 100% agreement on "doesn't pull, covers flaws, no cakey look".
For B2B buyers, JU4315 enters a global color cosmetics market valued at about US$99.38 billion in 2026 and projected to reach US$169.76 billion by 2036 (5.5% CAGR), where powder/face formats hold roughly 45.0% of 2026 demand and China is the fastest-growing geography at 6.3% CAGR. Two shades (01 Natural, 02 Ivory), a 33.5g glass bottle with a 5-year shelf life and a 96-pcs carton make it an easy ladder item for distributors, livestream channels and private-label programs.
At a Glance
Item |
Detail |
Brand |
JOSUR |
Product name |
All-Day Soft-Matte Long-Wear Essence Foundation ("The Sun Never Sets") |
Shades |
01 Natural (natural skin tones) / 02 Ivory (fair skin tones) |
Net content |
33.5 g per bottle |
Core slogan |
48H long-wear coverage, skin-hugging without caking, fills imperfections |
Concept |
7-in-1 skincare foundation: one bottle of foundation, half essence |
Key actives |
3 plant oils + tremella polysaccharide + sodium hyaluronate + ectoin + squalane + acetyl hexapeptide-8; centella + witch hazel water + bisabolol + niacinamide + ergothioneine |
Headline data |
Moisture 91.23% / 86.10% / 79.20% at 2h / 4h / 8h; elastase inhibition 31.766% at 5%; hyaluronidase inhibition 30.414% at 5%; lipid inhibition 17.89% at 0.4%; ES = 0.00 |
Wear data |
48H no breakdown (human test); consumer panel 100% / 96.67% / 96.67% / 93.33% agreement |
Patents / Imports |
Tremella polysaccharide, maltose oligosaccharide glucoside, niacinamide / olive oil (Spain), jojoba seed oil (Israel), shea butter (Netherlands), witch hazel water (USA) |
Shelf life / Carton |
5 years / 12 pcs per dozen, 96 pcs per carton |
Product Highlights
(1) One Foundation, Half Essence — 3 Plant Oils + Witch Hazel Water + Dual Factors + Acetyl Hexapeptide-8: Spanish olive, Israeli jojoba and Dutch shea deliver intercellular lipids and water first, North American witch hazel water (8–12% bark tannins) tightens and mattifies within seconds, niacinamide + ergothioneine fight all-day oxidation-driven dullness, and acetyl hexapeptide-8 — a SNAP-25 mimetic that disrupts the SNARE complex — softens expression lines under makeup. Result: 8H no floating powder, 48H no graying, no creasing, no clogging, cheeks not dry and T-zone not oily.
(2) Auto Film-Forming Encapsulation Technology: A 30-second set forms a high-elastic locking mesh film that locks essence in, resists friction, controls oil and slow-releases actives. Published acrylic film-former research shows why elasticity matters: tuning the acrylate composition drops film modulus from 41 ± 2 MPa to 2.2 ± 0.2 MPa (a 20-fold softening) while elongation stays above 1500%, and the softest coherent coating remained homogeneous and crack-free after 3 days of wear — the mechanical signature of a film that moves with the face instead of flaking off it.
(3) Dual Ultra-Fine Micronized Powder + Ice-Silk Mesh, Zero Powdery Feel: Powder fineness is pitched at 1/200 of a pore, so one pat melts into skin with invisible, mask-free coverage. Hierarchical porous microsphere research quantifies the blur: a porous-core hybrid reached a soft-focus factor of 0.85 (above 0.5 is considered good), 944% higher than mica, 285% higher than solid PMMA and 163% higher than 250 nm TiO2, with diffuse reflectance of 62.0% versus 12.6–12.7% for non-porous particles — the optics behind "pore-level soft focus".
(4) Soft-Focus Complex, 48H Without Color Shift: Foundation darkening is measurable: across 36 commercial liquids, 120-minute ΔE ranged from about 1 to nearly 8, and values below 2.3 are visually very small; darkening tracked solvent volatilization (R2 = 0.83) more than chemistry, and silicon-coated pigments in silicone bases kept 120-minute ΔE as low as 0.66 versus 1.50 for uncoated systems. JU4315's soft-focus complex and coated-pigment strategy target exactly this mechanism to hold tone true for 48 hours.
(5) Sponge-Style Precise Oil Absorption: An absorbent micro-sponge powder core (porous silica with 200–400 m2/g surface area) drinks sebum where it appears, converting oily shine into a lit-from-within highlight instead of a flat matte mask — the reason the finish reads "matte but alive" from morning to night.


Core Ingredients
(1) Hydrating & Firming Group — 3 Plant Oils + Tremella Polysaccharide + Sodium Hyaluronate + Ectoin + Squalane + Acetyl Hexapeptide-8: Olive oil (Spain), jojoba seed oil (Israel) and shea butter (Netherlands) rebuild the lipid seal; tremella polysaccharide and sodium hyaluronate hold a water reservoir under the pigment layer; ectoin stabilizes cells against heat and sweat stress; squalane keeps the film supple; acetyl hexapeptide-8, at the SNARE/SNAP-25 level, relaxes repeated muscle micro-contractions — in clinical use a 10% acetyl hexapeptide-8 cream reduced wrinkle depth by 30% in 30 days and by 49% after 4 weeks. Together: hydrating, firming, pore-refining.
(2) Soothing & Anti-Dullness Group — Centella Asiatica + North American Witch Hazel Water + Bisabolol + Niacinamide + Ergothioneine: Centella and bisabolol calm mask-wear friction; witch hazel water brings 8–12% bark tannins (hamamelitannin, proanthocyanidins) with astringent, pore-tightening action and measured anti-irritant potency (MMP-9 IC50 1.11 µg/mL, IL-17C IC50 1.53 µg/mL, TSLP IC50 4.33 µg/mL in keratinocyte assays; a 10% distillate lotion reduced UV-induced erythema and 1% procyanidins reduced surfactant-induced water loss); niacinamide and ergothioneine interrupt the oxidation cascade that turns sebum and pigment gray by afternoon. Together: soothing, anti-sensitivity, 48H base makeup without dullness, oil control without clogging.
Product Efficacy
Efficacy |
Test Data |
Moisturizing |
Moisture retention rates at 2h, 4h, 8h: 91.23%, 86.10%, 79.20% |
Anti-Wrinkle |
At 5% concentration, elastase inhibition rate: 31.766% |
Firming |
At 5% concentration, elastase inhibition rate: 31.766% |
Soothing |
At 5% concentration, hyaluronidase inhibition rate: 30.414% |
Oil Control |
At 0.4% concentration, relative lipid content inhibition rate: 17.89% |
Gentle |
As raw material, ES = 0.00, non-irritating |
48H Long-Wear |
Human-tested 48-hour no-makeup-breakdown efficacy report |
Consumer panel |
100% agreement "doesn't pull, covers flaws, no cakey look"; 96.67% "doesn't cake, smooth and radiant"; 96.67% "oil-control and refreshing, waterproof and sweat-proof"; 93.33% "light and smooth" |
Patents & Imports
Patents: Tremella Polysaccharide, Maltose Oligosaccharide Glucoside, Niacinamide (patent reports available for live-streaming display).
Imports: Olive Oil (Spain), Jojoba Seed Oil (Israel), Shea Butter (Netherlands), North American Witch Hazel Water (USA).
Technology and Ingredient Story
Technology / Ingredient |
Efficacy |
Auto film-forming encapsulation (≈30 s set) |
High-elastic locking mesh film: locks essence, resists friction, controls oil, slow-releases actives; acrylic film-former benchmarks show modulus tunable 41 ± 2 → 2.2 ± 0.2 MPa with >1500% elongation and crack-free 3-day wear |
Dual ultra-fine micronized powder + ice-silk mesh |
Powder as fine as 1/200 of a pore; porous-microsphere optics reach soft-focus factor 0.85, +944% vs mica, diffuse reflectance 62.0% vs 12.6–12.7% non-porous |
Soft-focus complex + coated pigments |
Holds tone 48H; foundation-darkening research ties visible graying to solvent loss (R2 = 0.83) and shows silicon-coated pigments cut 120-min ΔE to 0.66 vs 1.50 uncoated |
Sponge-style oil-absorbing core |
Porous silica (200–400 m2/g) absorbs sebum on contact, converting shine to highlight for a matte-but-lit finish |
Acetyl hexapeptide-8 (SNAP-25 mimetic) |
Disrupts SNARE complex to relax micro-contractions; 10% cream: −30% wrinkle depth in 30 days, −49% in 4 weeks |
North American witch hazel water |
8–12% bark tannins deliver astringent pore-tightening and oil control; IC50 MMP-9 1.11 µg/mL, IL-17C 1.53 µg/mL, TSLP 4.33 µg/mL |
Tremella polysaccharide + sodium hyaluronate + ectoin + squalane |
Water reservoir under the pigment layer keeps 2h/4h/8h moisture at 91.23% / 86.10% / 79.20% so matte never reads dry |
Technical Specifications
Parameter |
Specification |
Product name |
JOSUR JU4315 All-Day Soft-Matte Long-Wear Essence Foundation |
Brand |
JOSUR |
Model |
JU4315 |
Product type |
Liquid essence foundation, soft-matte (soft-mist) finish |
Shades |
01 Natural (natural skin tones) / 02 Ivory (fair skin tones) |
Retail pack |
33.5 g glass bottle with metallic cap + printed carton |
Shelf life |
5 years |
Carton specification |
12 pcs per dozen, 96 pcs per carton |
Core benefits |
48H long-wear, high coverage, pore-blurring, oil control, anti-dullness, skincare-in-makeup |
Key actives |
3 plant oils, tremella polysaccharide, sodium hyaluronate, ectoin, squalane, acetyl hexapeptide-8, centella, witch hazel water, bisabolol, niacinamide, ergothioneine |
Texture |
Light essence liquid, melts on contact, zero powdery feel |
Skin concern |
Dullness, visible pores, uneven tone, T-zone shine, dry patches under makeup |
OEM/ODM |
Supported: shade matching, logo, carton and copy localization |
Best channels |
Cross-border e-commerce, livestream commerce, beauty retail chains, private label |
Compliance note |
Efficacy claims supported by human and instrumental reports; localize anti-wrinkle wording per target-market cosmetics regulation |


Backing Support
(1) [Authoritative Testing, Proven Wear] Human-tested 48-hour no-makeup-breakdown efficacy report, plus six efficacy reports covering anti-wrinkle, firming, soothing, gentle, oil control and moisturizing — quadruple imported moisturizing support and a lightweight oil & soft-film formula keep the base adherent, breathable and dullness-free from morning to night.
(2) [Real-Life Panel, Third-Party Verified] A consumer wear panel recorded 100% agreement on "doesn't pull, covers flaws, no cakey look", 96.67% on "doesn't cake, smooth and radiant", 96.67% on "oil-control and refreshing, waterproof and sweat-proof", and 93.33% on "light and smooth"; all data come from third-party test reports.
(3) [Patent & Import Proof Points] Three patent reports (tremella polysaccharide, maltose oligosaccharide glucoside, niacinamide) and four imported-origin actives (Spain, Israel, Netherlands, USA) are available for live-streaming and distributor due diligence.
Application Scenarios
Scenario |
Why JU4315 Fits |
Long office days & client meetings |
48H wear report and 8h no floating powder keep coverage intact through calls and touch-up-free schedules |
Hot, humid summers and outdoor events |
Sweat-proof, sweat-and-water resistant panel result (96.67%) with sponge-style oil absorption for T-zone shine |
Oily & combination skin |
Witch hazel tannins + 17.89% lipid inhibition control shine without stripping; matte-but-lit finish |
Dry or season-changing skin |
91.23% 2h moisture and "no tightness during season changes" film elasticity prevent flaking and caking |
HD photography, livestream & video |
Pore-level soft focus (powder 1/200 of a pore) reads flawless on camera without a mask-like cast |
Travel & cabin air |
5-year shelf life, 33.5g leak-resistant glass bottle and crack-free elastic film survive climate swings |


Wholesale & OEM/ODM
Tier |
Qty |
Pricing |
Benefits |
Trial order |
96–288 pcs (1–3 cartons) |
Quote on request |
Both shades + 1g trial sachets; shelf-test support |
Distributor |
960–2,880 pcs (10–30 cartons) |
Tiered factory price |
Carton shipment; shade-mix flexibility; launch kits |
Private label |
≥5000 pcs |
OEM/ODM quotation |
Shade matching, logo, carton, local-language copy |
Annual program |
Negotiable |
Contract price |
Stable supply; campaign bundles; livestream assets |
Buyer Testimonials
Beauty distributor: "A 48-hour wear report plus six efficacy reports gives us a compliance-safe premium base-makeup story we can put on the shelf and in the ad copy."
Livestream retailer: "The 100% and 96.67% panel numbers and the 1g trial sachet make an easy five-minute demo: swipe, blur, shine-control, done."
Private-label buyer: "Two shades, a 33.5g glass bottle and patent-backed tremella and niacinamide let us launch a skincare-foundation line without reformulating from zero."
Cross-border e-commerce operator: "Soft-matte, sweat-proof and pore-blurring is exactly the search cluster we sell into; the 5-year shelf life protects our inventory turnover."
Partner Support
Sampling support — 33.5g bottles in both shades plus 1g "48H Makeup Oil Control" trial sachets for shelf, camera and skin-tone evaluation before bulk.
Shade & claim adaptation — Shade matching for regional skin-tone ladders and localization of anti-wrinkle / long-wear wording per target-market cosmetics regulation.
Marketing material — Before/after panels, soft-focus optics visuals, panel percentages and FAQ content supplied for independent stores, livestream scripts and distributor catalogs.
OEM/ODM options — Logo, carton artwork, sachet format and local-language copy customized per project; patent and import documentation shared for due diligence.
Export coordination — 96-pcs carton packing, lead-time planning and document support arranged by destination market.
FAQ
Q1: What is the strongest selling point of JU4315?
A: A 7-in-1 skincare foundation that wears 48 hours: human-tested no-breakdown report, 91.23% moisture at 2h, pore-level soft focus and a consumer panel at 100% / 96.67% agreement — coverage that behaves like skincare.
Q2: Which pain points does it solve?
A: Mid-day dullness and graying, T-zone shine, visible pores, caking on dry patches, and makeup that slides in heat or sweat — addressed by the soft-focus complex, sponge-style oil absorption, elastic locking film and dual anti-dullness factors.
Q3: What are the key specifications?
A: 33.5g glass bottle, shades 01 Natural / 02 Ivory, 5-year shelf life, carton 12 pcs per dozen and 96 pcs per carton.
Q4: Which technical points support buyer conversations?
A: The 30-second auto film-forming encapsulation, dual ultra-fine micronized powder at 1/200 pore fineness, soft-focus factor benchmarks (0.85, +944% vs mica), silicon-coated pigment anti-darkening logic, and SNAP-25-level acetyl hexapeptide-8.
Q5: Is OEM/ODM or private label supported?
A: Yes — shade matching, logo, carton artwork, sachet format and local-language copy, with patent and import documentation for due diligence.
Q6: How should it be positioned online?
A: As a "skincare foundation / soft-matte long-wear" hybrid: lead with 48H wear + no caking + pore blur, demo the 1g sachet and before/after panels in livestream and short video.
Q7: What are the MOQ and lead time?
A: Trial orders from 96 pcs (1 carton); distributor tiers from 960 pcs; private label from 5000 pcs. Lead time is confirmed with carton plan and destination market.
Q8: What compliance documentation exists?
A: Human 48H wear report, six efficacy reports, third-party panel data, three patent reports and four imported-origin certificates; anti-wrinkle claims should be localized per target-market regulation.