Shea butter, jojoba & nut oil kids lip balm / 24H moisture, anti-chapping, non-irritating
Product Overview
JOSUR JU584/JU585/JU586 is a three-SKU children's lip balm series developed under China's children's cosmetics framework (the "Little Golden Shield" category for users aged 12 and under): JU584 Shea Butter Ultra-Moisturizing, JU585 Jojoba Seed Oil Intensive Anti-Chapping, and JU586 Organic Nut Oil Baby & Kids Soothing Anti-Dryness. Each 3.5g stick suspends a biomimetic lipid matrix of nine plant oils — shea butter (Ghana), jojoba seed oil (Israel), olive fruit oil (Spain), macadamia seed oil (UK), European bilberry seed oil (Poland), pomegranate seed oil, meadowfoam seed oil, coconut oil and sunflower seed oil — plus double vitamin E (tocopherol + tocopheryl acetate, Switzerland), squalane (USA) and soothing bisabolol. One swipe melts into an airy, non-pasty film that mimics a child's natural sebum, locks water for up to 24 hours, softens flakes and lifted peeling edges, and calms the dry-sting that triggers lip-licking. The series passes skin-irritation, heavy-metal (mercury, lead, arsenic, cadmium) and five microbial tests, and holds moisturizing literature plus a toxicology report ready for live-stream display.
The category timing is ideal: the global lip balm market is projected to grow from USD 1.09 billion in 2026 to USD 1.9 billion by 2035 (CAGR 5.8%), with "lip balm for baby/kids" listed among the fastest-expanding type segments; in China, NMPA recorded 28,168 ordinary children's cosmetics notifications and 427 special-use registrations by end-June 2025, and Mintel sizes infant & child personal care at RMB 25.2 billion in 2024 — a compliance-first, premiumizing niche where a tested, Little-Golden-Shield-ready lip balm trio wins shelf space.
At a Glance
Item |
Details |
Brand / Series |
JOSUR · "Deer Kids" Children's Lip Balm Series |
Models |
JU584 Shea Butter Ultra-Moisturizing / JU585 Jojoba Seed Oil Intensive Anti-Chapping / JU586 Organic Nut Oil Baby & Kids Soothing |
Category |
Children's cosmetics (Little Golden Shield, ages ≤12) lip balm stick |
Net weight |
3.5g per stick; 3.5g × 3 retail set (one stick per formula) |
Texture |
Airy lightweight balm, melts on contact, non-greasy, non-pasty |
Key actives |
9 plant oils + double vitamin E + squalane + bisabolol |
Core claims |
24H moisturizing, anti-chapping, softens flakes, soothing & non-irritating |
Shelf life |
3 years |
Carton spec |
12 sets per dozen, 288 sets per carton |
Reference price |
¥48.00 per set |
Product Highlights
(1) Nine-Plant-Oil Biomimetic Sebum Film — No Flaky Lips, Soft Pouty Little Lips: Nine imported plant essential oils nourish the lip surface, double vitamin E moisturizes against peeling, and squalane seals with a biomimetic moisture-lock layer. Together they rebuild a sebum-like film on lips that produce almost no oil of their own, regulate the lip micro-ecology, enhance the lip skin's own recovery power and leave a hydrated, non-sticky finish — so lips stay supple instead of flaking.
(2) Three-SKU Targeted Matrix for Whole-Family Shelf Planning: JU584 shea butter delivers rich 8-hour nourishing occlusion for severely dry lips; JU585 jojoba seed oil focuses on intensive anti-chapping barrier repair for wind-burned winter lips; JU586 organic nut oil offers the gentlest baby-and-kids soothing formula against dryness and cracking. One series covers daily maintenance, intensive rescue and infant care — ideal for bundle sets and seasonal displays.
(3) Children's-Cosmetics-Grade Compliance and Safety Proof: Formulated to the "safety first, functional necessity, minimalist formula" principle for children ≤12, the series carries the Little Golden Shield positioning, passes skin-irritation (non-irritating), heavy-metal (Hg, Pb, As, Cd) and five microbial tests, and shows a full-green 4.4 safety profile: no heavy metals, no colorants, no alcohol, no preservatives, no hormones, no fluorescent agents, no mineral oil, no UV absorbers.
(4) 24H Moisture Lock That Breaks the Lip-Licking Cycle: Dryness makes children lick their lips, and evaporating saliva strips lipids further — a vicious cycle. The biomimetic lipid film comforts the dry-sting sensation (bisabolol helps with dryness and stinging), keeps lips moist for up to 24 hours (8-hour nourishing claim on the JU584 pack), softens and sheds old dead skin, and lets vitamin E improve dullness for a naturally glossy lip color.
(5) Airy Melt-On Texture and Kid-Friendly Star-Window Packaging: The balm glides on silky, melts on contact and absorbs fast without the pasty, greasy mouthfeel children hate. Candy-toned sticks (pink, blue, green) sit in star-window gift boxes with a bunny mascot — high-value Instagram-style packaging that is pocket-size for school bags and ready for gift-set and live-stream merchandising.

Core Ingredients
(1) Biomimetic Moisture-Lock Oil Group: Jojoba Seed Oil (Israel) + Coconut Oil + Olive Fruit Oil (Spain) + Squalane (USA) + Shea Butter (Ghana) + Macadamia Seed Oil (UK) + Meadowfoam Seed Oil + Sunflower Seed Oil: builds a continuous lip hydration film that mimics natural sebum, locks water in and keeps lips pouty and supple through wind, cold and indoor heating.
(2) Soothing, Repairing & Antioxidant Group: Bisabolol (red myrrh alcohol) + Tocopherol (Vitamin E) + Tocopheryl Acetate (Switzerland) + Pomegranate Seed Oil + European Bilberry Seed Oil (Poland): calms dryness-related stinging, neutralizes free radicals from UV and cold exposure, and supports repair of lip lines and micro-damage for smoother, brighter-looking lips.
Product Efficacy
Efficacy |
Data & Claim |
Basis |
Moisturizing |
24H moisturizing badge; JU584 pack claims 8-hour nourishing; demo: hydration & moisturizing effect test available |
Pack claim + moisturizing literature + on-site demo |
Anti-chapping / de-flaking |
Before/after lip photos: peeling, flaky lips become smooth and glossy; softens and sheds old dead skin |
Brand visual evidence |
Soothing & non-irritating |
Skin irritation test passed — non-irritating to the skin |
Guangdong Quick Test Technology Co., Ltd report |
Safety |
Heavy metals (mercury, lead, arsenic, cadmium) passed; 5 microbial tests passed |
Third-party inspection reports |
Gentle profile |
Meixiu all-green score 4.4: 8-free (no heavy metals, colorants, alcohol, preservatives, hormones, fluorescent agents, mineral oil, UV absorbers) |
Ingredient safety rating |
Lip barrier baseline (context) |
Lower-lip vermilion TEWL 47.8±10.8 to 49.5±9.2 g/h·m² vs upper lip 42.0±9.2 (p<0.001); stratum corneum hydration 33–35 a.u. (n=217, 21±1°C, 50±10% RH) |
Published biophysical study, explains why chapping starts on the lower lip and why an occlusive balm film is needed |
Patents & Imports
Patents: The series relies on an imported plant-oil matrix rather than patented actives; children's cosmetics notification documents, moisturizing literature and toxicology report are available for buyer review.
Imports: Olive Fruit Oil (Spain), Jojoba Seed Oil (Israel), Pomegranate Seed Oil & Macadamia Seed Oil (UK), European Bilberry Seed Oil (Poland), Tocopheryl Acetate (Switzerland), Squalane (USA), Shea Butter (Ghana).
Technology and Ingredient Story
Technology / Ingredient |
Efficacy |
Biomimetic sebum film gentle moisturizing technology |
"Biomimetic lipids" repair the barrier of children's delicate lip skin and reduce dryness-driven lip-licking, which otherwise strips the lipid layer further |
Nine-plant-oil + double vitamin E matrix |
Continuous hydration film plus antioxidant protection; softens flakes, fades lip lines and enhances natural lip radiance |
Jojoba seed oil (~98% liquid wax esters, C20–C22 chains) |
Wax-ester profile structurally similar to human sebum for high affinity and slip; jojoba lipid carriers in vivo raised skin hydration and reduced transepidermal water loss |
Shea butter (JU584) |
Rich triterpene-ester occlusive for the 8-hour nourishing feel on severely dry, rough lips |
Squalane (USA) |
Lightweight biomimetic seal that locks moisture without greasy or pasty mouthfeel |
Bisabolol (red myrrh alcohol) |
Helps with dryness and stinging, calming the urge to lick chapped lips |
Air-light melt-on texture system |
Silky application, melts on contact and absorbs fast — child-acceptable wear that encourages regular re-application |
Technical Specifications
Parameter |
Specification |
Product name |
JOSUR "Deer Kids" Children's Lip Balm Series |
Brand |
JOSUR |
Model |
JU584 / JU585 / JU586 |
Product type |
Children's cosmetics lip balm stick (Little Golden Shield category, ages ≤12) |
Retail pack |
3.5g × 3 set (one stick per formula) in star-window gift box |
Single unit |
3.5g per stick |
Shelf life |
3 years |
Carton specification |
12 sets per dozen, 288 sets per carton |
Core benefits |
24H moisturizing, anti-chapping, de-flaking, soothing, non-irritating |
Key actives |
Shea butter, jojoba seed oil, organic nut oil matrix, 9 plant oils, double vitamin E, squalane, bisabolol |
Texture |
Airy lightweight balm, melts on contact, non-greasy, non-pasty |
Skin concern |
Children's dry, peeling, chapped lips; lip-licking cycle; winter wind-burn |
Compliance note |
Children's cosmetics (≤12) formulation principle; no "food-grade/edible" claims per NMPA rules; irritation, heavy-metal and microbial reports available |
OEM/ODM |
Supported (flavor, stick color, box art, logo, localized copy within children's-cosmetics rules) |
Best channels |
Maternity & baby chains, pharmacy corners, school-season retail, live-stream, cross-border e-commerce gift sets |
Demo available |
Hydration & moisturizing effect test |


Backing Support
(1) [Authoritative Verification, Multiple Tough Tests Passed]: Third-party reports from Guangdong Quick Test Technology Co., Ltd confirm the series passed skin-irritation testing (non-irritating to the skin), heavy-metal testing for mercury, lead, arsenic and cadmium, and five microbial tests — the report set can be displayed frame-by-frame in live streams.
(2) [Moisturizing Literature + Toxicology Report]: Efficacy claims rest on moisturizing literature plus a completed toxicology report, matching the evidence level expected for children's cosmetics communication.
(3) [Meixiu All-Green, Score 4.4]: No heavy metals, no colorants, no alcohol, no preservatives, no hormones, no fluorescent agents, no mineral oil, no UV absorbers — a minimalist plant-oil formula parents can scan and trust.
(4) [Children's Cosmetics Category Positioning]: Developed for the Little Golden Shield category (ages ≤12) under the "safety first, functional necessity, minimalist formula" principle, with before/after lip visuals and a 24H moisturizing badge supporting retail storytelling.
Application Scenarios
(1) Autumn-winter school commute: wind and cold strip lip lipids fast; a stick in the school bag means re-application before chapping starts.
(2) Baby & toddler daily care (JU586): the gentlest organic-nut-oil formula for first teeth, drooling and meal-time wiping that leave little lips dry and cracked.
(3) Intensive rescue for already-chapped lips (JU585): jojoba-rich barrier repair for peeling, stinging lips after outdoor play or ski trips.
(4) Gift sets and live-stream seasons: star-window bunny boxes for Children's Day, back-to-school and New Year gifting, with on-camera hydration demos and report display.

Wholesale & OEM/ODM
Tier |
Qty |
Pricing |
Benefits |
Trial order |
12–60 sets (1–5 dozen) |
Quote on request |
Standard 3-SKU mix; hydration demo kit support |
Distributor |
61–288 sets (up to 1 carton) |
Tiered factory price |
Carton shipment; seasonal display & launch support |
Private label |
5,000+ sets |
OEM/ODM quotation |
Stick color, flavor, box art and logo customization within children's-cosmetics rules |
Annual program |
Negotiable |
Contract price |
Stable supply; autumn-winter campaign bundles and gift-set planning |
Buyer Testimonials
Maternity & baby chain distributor: A tested, Little-Golden-Shield-positioned lip balm trio with eight-free safety proof is exactly what our store moms ask for in autumn-winter.
Live-stream retailer: The before/after lip photos, 24H badge and on-camera hydration test make a 60-second demo that converts instantly.
Private label buyer: Three formulas under one series let us build a good-better-best kids lip care ladder without new tooling for every SKU.
Cross-border e-commerce seller: Candy-toned star-window boxes travel well as gift sets into Southeast Asia and Middle East dry-season demand.
Partner Support
Sampling support — Review stick texture, melt-on feel, flavor, box structure and the 3-SKU mix before bulk order.
Compliance & labeling support — Guidance on Little Golden Shield artwork placement, children's-cosmetics warning text and destination-market rules for kids' lip care (no "edible/food-grade" claims).
Marketing material — Product images, before/after visuals, test-report excerpts and FAQ copy for independent stores, catalogs and live streams.
OEM/ODM options — Stick color, flavor, box art, logo and localized copy adaptation within children's-cosmetics formulation rules.
Export coordination — Carton packing (288 sets/carton), lead-time planning and document support by destination market.
FAQ
Q: What is the strongest selling point of this series?
A: A three-SKU children's lip balm matrix (shea butter / jojoba seed oil / organic nut oil) built on nine plant oils, double vitamin E, squalane and bisabolol, with 24H moisturizing, anti-chapping and non-irritating proof points — all inside a children's-cosmetics-grade, minimalist formula.
Q: Which pain point does it solve?
A: Children's lips have a weaker barrier and lose water fast — published biophysical data show lower-lip TEWL around 47.8–49.5 g/h·m² versus 42.0 on the upper lip — so dryness, peeling and the lip-licking cycle escalate quickly in autumn-winter; the biomimetic oil film breaks that cycle.
Q: What are the key specifications?
A: 3.5g per stick, 3.5g × 3 per retail set, 3-year shelf life, 12 sets per dozen and 288 sets per carton。
Q: Which technical points support buyer communication?
A: Biomimetic sebum film technology, jojoba oil's ~98% liquid wax esters with sebum-like structure, the 8-hour nourishing claim on JU584, the 24H moisturizing badge, and passed irritation, heavy-metal and five microbial tests.
Q: Do you support OEM/ODM for children's markets?
A: Yes — stick color, flavor, box art, logo and localized copy can be customized, always within children's-cosmetics formulation and labeling rules (including the ban on "food-grade/edible" claims).
Q: How should it be positioned online?
A: As a compliance-first kids' lip care trio for maternity & baby verticals and autumn-winter seasonal campaigns, using before/after lip visuals, the hydration demo and report display in live streams.
Q: What are the MOQ and lead time?
A: Trial orders start from 12–60 sets for market testing; distributor volume ships by carton (288 sets); private-label programs start at 5,000 sets with lead time confirmed per customization scope.
Q: What compliance documents are available?
A: Children's-cosmetics-category formulation principle documentation, moisturizing literature, toxicology report, skin-irritation, heavy-metal and microbial test reports; Little Golden Shield artwork guidance for labeled markets.