JU4537 Soft-Focus Long-Wear Essence Foundation 48H Oil-Control Matte

Product Overview

JOSUR JU4537, the "Sunset-Proof" Soft-Focus Long-Wear Essence Foundation, is a 7-in-1 skin-nourishing liquid foundation built on one idea: wearing makeup should be skincare. Half of the bottle behaves like an essence — triple plant oils, North American witch hazel water, dual anti-dullness factors and acetyl hexapeptide-8 hydrate, calm, brighten and firm — while the other half delivers a pro-level soft-matte veil with high coverage, invisible pores and a seamless, skin-like finish. A human efficacy report confirms 48 hours of smudge-proof wear with no dullness, caking, flaking or creasing, and six further efficacy reports cover anti-wrinkle, firming, soothing, gentle, oil-control and moisturizing performance. Two shades, 01 Natural and 02 Ivory, in a 30g champagne-gold bottle serve natural and fair complexions alike.

The category tailwind is equally compelling: the global liquid foundation market is projected to grow from USD 9.31 billion in 2026 to USD 15.77 billion by 2035 (CAGR 6.03%), with oily-skin and oil-control matte formulas the largest segment at roughly 36% and buyer demand concentrated in 12-hour-plus wear claims — precisely the space JU4537 occupies, with a tested 48-hour claim instead.

At a Glance

Product Highlights

(1) Half-Essence, Half-Foundation Nourishing Core: Triple plant oils (Spanish olive fruit oil, Israeli jojoba seed oil, Dutch shea butter) + North American witch hazel water + dual anti-dullness factors (niacinamide + ergothioneine) + acetyl hexapeptide-8. The oils hydrate and soothe first, witch hazel tightens down oil the moment it appears, the dual factors fight oxidation-driven dullness all day, and hexapeptide-8 softens the look of fine lines. Result: 8h no powder floating, 48h no gray cast, no creasing, no clogging, no breakdown — cheeks stay hydrated while the T-zone stays matte.

(2) Auto Film-Forming Encapsulation Technology: A 30-second self-setting film locks the essence in, resists friction, controls oil and releases actives slowly over the day. It upgrades essence, sunscreen and base makeup from "applyable" to "firmly adhered, deeply penetrated, stably held": one layer grips the skin without patchiness, nourishes without flaking, and stands up to heavy sweating without makeup breakdown.

(3) Dual Ultra-Fine Micro-Powder + Ice-Silk Mesh: Ultra-fine powder particles paired with an innovative ice-silk mesh structure melt into skin with one pat — zero powdery feel, invisible long-wear and a skin-like finish with no mask effect, while blurring pores optically.

(4) Soft-Focus Complex Factor: Instant soft-focus airbrushing upon application with no color shift or dullness for 48 hours. One swipe gives high coverage that conceals imperfections while preserving the skin's natural texture: dry skin stays comfortable, oily skin stays powder-free — a naturally flawless, porcelain-like bare-skin finish.

(5) Dynamic Microbead Oil-Absorbing Powder: A built-in "oil-absorbing attraction chamber" of porous microbeads soaks up excess facial oil without caking, keeping makeup fresh and smudge-resistant. Porous cosmetic silica of this type offers 200–400 m²/g of internal surface and absorbs sebum within about 3 seconds, while diffuse light scattering across the beads delivers the soft-focus blur — waterproof, sweat-proof and wipe-resistant.

Core Ingredients

(1) Hydration & Plumping Group — Triple Plant Oils + Tremella Polysaccharide + Sodium Hyaluronate + Ectoin + Squalane + Acetyl Hexapeptide-8: Hydrates and moisturizes, firms and smooths fine lines, refines and conceals pores. Ectoin anchors the group's barrier science: in a 6-month controlled trial, a 7% ectoin cream raised skin hydration by 15.1% (vs 7.3% for control) and cut transepidermal water loss by 23.9% (vs 18.2%) — exactly the "no flaking under makeup" promise dry-skin buyers ask for.

(2) Soothing & Anti-Dullness Group — Centella Asiatica + North American Witch Hazel Water + Bisabolol + Niacinamide + Ergothioneine: Soothes and prevents sensitivity, keeps the base from dulling for 48h, and controls oil without clogging. Niacinamide at 2% significantly reduced facial sebum excretion rate and pore appearance over four weeks in clinical study, while ergothioneine — taken up by the skin's dedicated OCTN1 transporter — counteracts the oxidative stress that turns sebum gray and sallow under UV exposure.

(3) Film & Powder System — Auto Film-Forming Polymers + Dual Ultra-Fine Micro-Powder + Dynamic Microbead Oil-Absorbing Powder + Ice-Silk Mesh: The wear architecture. The film locks actives and resists friction; the micro-powder and ice-silk mesh erase powdery feel; the porous microbeads meter out oil absorption all day so the matte finish never turns cakey.

Product Efficacy

Patents & Imports

Patents: Tremella Polysaccharide, Maltose Oligosaccharide Glucoside, Niacinamide (patent reports available for live-stream display).

Imports: Olive Fruit Oil (Spain), Jojoba Seed Oil (Israel), Shea Butter (Netherlands), North American Witch Hazel Water (USA).

Technology and Ingredient Story

Technical Specifications

Backing Support

(1) 48-Hour Human Wear Report: Clinically tested on human subjects, JU4537 holds a 48-hour no-makeup-breakdown efficacy report — no dullness, no powder floating, no flaking, no patchiness from morning to midnight, "more beautiful as the night goes on."

(2) Sextuple Efficacy Reports: Anti-wrinkle, firming, soothing, gentle, oil-control and moisturizing reports back every claim on the box, so distributors can defend each benefit with paper, not adjectives.

(3) Patents & Imported Actives: Three patent proof points (tremella polysaccharide, maltose oligosaccharide glucoside, niacinamide) plus four imported moisturizing actives from Spain, Israel, the Netherlands and the USA build a traceable premium formula story.

(4) Livestream-Ready Proof Kits: The phone-screen press test (apply, press, zero powder marks) and the hydration demo can be performed live on camera; retail orders ship with 2 trial packs and 2 powder puffs as conversion gifts.

Application Scenarios

(1) Long Business Days & Travel: 48H wear and transfer resistance mean one morning application survives back-to-back meetings, flights and dinners — no phone-screen marks, no collar stains.

(2) Humid Climates, Outdoor & Sports: Waterproof and sweat-proof film stands up to heat, humidity and heavy sweating without patchiness — ideal for Southeast Asia, Middle East and summer markets.

(3) On-Camera, Livestream & Photography: The soft-focus complex diffuses light like a built-in beauty filter, keeping complexions even under ring lights and 4K lenses without a cakey flashback.

(4) Sensitive & Combination Skin Daily Wear: ES = 0.00 non-irritating rating, oil control on the T-zone and essence-grade hydration on the cheeks make it a one-bottle answer for combination and sensitive customers.

Wholesale & OEM/ODM

Buyer Testimonials

Beauty distributor: "The 48-hour wear report plus six efficacy reports and three patents give us a premium 'makeup-is-skincare' story we can defend in any retail negotiation."

Livestream retailer: "The phone-screen press test and before/after visuals convert in seconds on camera, and the gift trial packs close the order before the stream ends."

Private-label buyer: "A two-shade base with an essence-foundation positioning slots perfectly into clean-beauty lines; shade extension and localized copy were handled in one project."

Cross-border e-commerce seller: "Five-year shelf life and 96-bottle cartons make FBA and overseas-warehouse planning simple, and the oil-control matte angle fits our oily-skin audience exactly."

Partner Support

Sampling & shade matching — Review texture, finish, wear and both shades on real skin tones before bulk order; custom shade matching available for private label.

Marketing asset pack — Report scans, before/after imagery, phone-test script and FAQ content support independent stores, catalogs and livestream decks.

OEM/ODM options — Shade extension, box and label design, local-language copy and claim adaptation per target-market regulation.

Export coordination — Carton packing (12/dozen, 96/carton), lead-time planning and documentation support by destination market.

Livestream demo kit & training — Demo protocols for the hydration test and phone-screen transfer test, plus talking-point cards for hosts and BA teams.

FAQ

Q1: What is the strongest selling point of JU4537?

A: A tested 48-hour smudge-proof wear report combined with a half-essence formula — triple plant oils, witch hazel water, dual anti-dullness factors and hexapeptide-8 — so coverage and skincare arrive in one 30g bottle.

Q2: Which foundation pain points does it solve?

A: The six classic dilemmas shown on both dry and oily skin: powdery look, oily shine, visible blemishes, makeup wearing off, caking and rubbing/transfer — addressed by the film-forming system, microbead oil-absorbing powder and soft-focus complex.

Q3: What are the key specifications?

A: 30g per bottle, shades 01 Natural and 02 Ivory, 5-year shelf life, 12 bottles per dozen and 96 per carton。

Q4: Which technical points support buyer conversations?

A: 30-second auto film-forming encapsulation, dual ultra-fine micro-powder with ice-silk mesh, dynamic microbead oil-absorbing powder (200–400 m²/g, ~3-second sebum uptake), and the ergothioneine + niacinamide anti-dullness pair — each tied to a report or published mechanism.

Q5: Do you support OEM/ODM and private label?

A: Yes — shade matching, box and label customization, localized copy and claim adaptation from 5,000 pcs.

Q6: How should it be positioned online?

A: As "makeup-is-skincare" with the 48H claim front and center; the phone-screen press test and before/after visuals are built for livestream and short-video conversion.

Q7: What are the MOQ and lead time?

A: Trial orders start at 12 pcs (one dozen); distributor and private-label lead times are confirmed with quantity and customization scope at quotation.

Q8: What about compliance and safety?

A: All efficacy claims are backed by human or laboratory reports (48H wear plus six efficacy reports), the formula is non-irritating (ES = 0.00), and claim wording is localized to each target market's cosmetics regulations.